Virgin Mobile has just launched its latest marketing campaign featuring Doug Pitt, the younger and somewhat lesser known brother of Brad Pitt. The launch has focused initially on the website www.FairGoBro.com.au and uses social media to generate customer engagement before being extended to print, outdoor and television. The campaign is in keeping with its previous “fair go for all” […]
Sponsoring or exhibiting at conferences, trade shows and expos can be a great way to get exposure to potential clients and secure new deals for your business. However, they can also be very expensive and time consuming, and there are no guarantees you’ll be exposed to your target market. That’s why running your own events […]
While you may recognise the benefits of sound marketing in building your client base and driving revenues, many small businesses don’t have the resources to support a marketing department. That’s where outsourced marketing comes in. By outsourcing your marketing, you can reap the benefits of strong marketing techniques without the overheads.
Your contact database is one of the most valuable tools you can use to connect to your existing and prospective customers. Aim to make meaningful connections so you can convert new leads to new business and ensure repeat business from your customers. Here are some tips on how to build a contact database that will […]
