Virgin wants a fair go for Doug Pitt (the second most famous person in the Pitt family)

Virgin Mobile has just launched its latest marketing campaign featuring Doug Pitt, the younger and somewhat lesser known brother of Brad Pitt. The launch has focused initially on the website and uses social media to generate customer engagement before being extended to print, outdoor and television.

The campaign is in keeping with its previous “fair go for all” promotion, and wants people to give Doug Pitt a fair go by letting him know what it’s like to be a celebrity just like his older brother. Virgin is urging people to show Doug some ‘like’ via Facebook and there is a celebrity meter on the FairGoBro website that displays the number of ‘likes’ and ranks Doug from “Just a Bro” to “CeleBro!” Read more