Savvy marketing: how to use influencers to promote your business

Who doesn’t love a recommendation from a person they admire? When Kylie Jenner posted a photo and endorsed the Fashion Nova clothing she was wearing, that single Instagram post received over 3 million likes! Now of course, most small businesses are unlikely to ever engage the services of a mega-celebrity, but using influential people to help promote […]

Make your first impression count

Did you know that it takes only seconds for people to form an impression of you? That’s right. Seconds. In our digital-driven world, the first impressions people are likely to form about you will happen online via your LinkedIn profile photo, website bio, Instagram pic or Facebook page. So it’s important your online presence expresses […]

How You Know It’s Time for a New Website

Before you allocate your digital marketing budget this year it’s important to consider where the funds need to go. One area that is often overlooked as something that is ‘set and forget’ is your website. Just because you had your company’s website built 5 years ago does not mean your job is done. So we […]